The Accountant Who Went Viral

We will never forget the first time we saw an accountant's TikTok video hit 2.3 million views.

This was not flashy, dancing-on-desks content. It was literally just a guy in a polo shirt explaining why people should not use TurboTax.

But here is what made it brilliant.

He did not try to make accounting funny

Instead, he tapped into something every adult secretly relates to: the annual panic of tax season.

The video started with him saying:

"POV: You are using TurboTax and it asks if you want to itemise deductions, but you have no idea what that means, so you just click 'no' and hope for the best."

And just like that, he built an instant connection with millions of people who have been in that exact situation.

The comments flooded with people saying "This is literally me" and "Why is this so accurate?"

And guess what happened next? His accounting firm got booked solid for months.

"That is great for accountants, but I sell something boring"

Here is the thing.

Every business, no matter how "boring" or "serious", exists because people have problems they cannot solve themselves.

And every problem comes with a story. Usually a frustrating, relatable, slightly embarrassing story that people do not talk about but secretly share.

The magic happens when you acknowledge these stories instead of pretending they do not exist.

A few examples:

Fitness trainers could post about proper form and nutrition all day. But the content that actually connects is the stuff about trying to look like you know what you are doing at the gym while secretly having no clue which machine does what. (And why does everyone apart from you seem to know the unwritten rules about eye contact while squatting?)

Business consultants could share strategy frameworks until they are blue in the face. But what resonates is content about the chaos of running a business while pretending you have everything figured out. (Like when a client asks for your "process" and you frantically try to remember what you did last time that actually worked.)

Estate agents could post market statistics forever. But what gets engagement is the reality of house hunting: falling in love with a place in the photos, only to discover it smells like someone has been cooking fish for 30 years. (And the listing somehow forgot to mention the neighbour's rooster collection.)

The pattern is always the same

Acknowledge the gap between expectation and reality.

Between what people think the experience will be like, and what it is actually like. Between the Instagram version and the real version.

That is where the comedy lives. And that is where the connection happens.

But here is what stops most business owners from doing this. They know their customers have these experiences. They just do not know how to turn them into actual content. How do you find the right stories? How do you make them funny without being mean? How do you connect it back to your business without sounding salesy?

Meet Brian

That is exactly what Brian, our AI Comedy Marketing Assistant, specialises in.

He helps you identify those universal-but-unspoken experiences your customers have, then turns them into content that makes people think "Finally, someone gets it."

Whether you are in the most serious industry imaginable or selling something people assume is boring, Brian knows how to find the relatable moments that create genuine connection.

Try Brian and discover the comedy hiding in your customers' everyday experiences, even if your business involves spreadsheets, insurance policies, or anything else that makes people's eyes glaze over.

There is always a story worth telling.