Why we love it:
We’re sick of seeing bland, self-aggrandising ‘announcement posts’. Here, SURREAL found a way to show off the fact they’d won an industry award, while maintaining their trademark silliness – which ensures the achievement they want to boast about actually gets seen and engaged with, rather than totally ignored like 99% of the “I’m delighted to announce…” chaff we see on LinkedIn.
What you can learn from it:
When you need to announce something to your audience, remember that you still need to entertain them. You can do this by punching up your post copy with a witty aside or two (send us an email if you need a hand with that) – or go the whole hog and create an intriguing, delightfully silly ‘behind the scenes’ image like this one.
