Why we love it:
It’s not funny, but it is a beautifully executed and informative Instagram carousel, which takes advantage of the fact that the algorithm currently prioritises carousels that use most or all of the available slides (to a maximum of ten). For this reason, it’s a format we’d like to see more brands experimenting with – especially if they can combine information with entertainment.
What you can learn from it:
Think about the ‘myths’ your audience might currently believe – the Objections and Limiting Beliefs that could be making them hesitant to buy your products – and consider how you can dispel those with succinct, single slide ‘lessons’. In other words, present the facts that combat your audience’s potential misconceptions.
Combine a couple of these with relevant jokes from BAMM (e.g. a meme after every myth), and all of a sudden you’ll have yourself a 10-slide carousel post that not only puts you in the algorithm’s good books – but also actively moves your audience close to buying from you.