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Dave Harland – Copywriting vs. AI

Why we love it: Copywriter Dave Harland loves poking fun at the self-proclaimed thought leaders and trend-hoppers of LinkedIn. And his audience loves him for doing it. This carousel post is a solid satire of the unfortunately still current trend of posting AI tips. Not only is it entertaining, it also positions AI writing tools (and those who espouse their benefits) as laughably inferior to Dave’s own services. What you can learn from it: Consider

Corporate Rebels – Flipping the hiring game

Why we love it: Yes, LinkedIn is a ‘professional’ environment. No, content posted there doesn’t need to be sterile and grammatically flawless. Quite the opposite – when everyone else is posting identikit yawn fodder, showing even a little personality goes a long way. Here, Corporate Rebels have borrowed a pre-existing tweet that aligns with their brand messaging, succinctly sums up a Relatable Truth they know will resonate with their audience, and just so happens to

Corporate Rebels – Celebrating an accomplishment

Why we love it: Corporate Rebels consistently drive engagement on LinkedIn with graph gags that speak to their audience’s relatable truths, and here’s another strikingly simple-but-effective example. What you can learn from it: Aside from “graph gags are awesome and you should be posting them on EVERY platform – but especially LinkedIn”… You can swipe this joke format directly. Simply swap out the title for a situation your audience can relate to (e.g. creating content).

Corporate Rebels – The Ageless Career Revolution

Why we love it: Brands Against Mundanity Monthly subscribers will know – we love a bar chart gag. And this is a fine example from Corporate Rebels on LinkedIn, which uses a simple punchline to make a clear point that, of course, supports the brand’s marketing objectives (to encourage lifelong careerfocused learning via their books and courses). It’s Belief Shifting content at its finest. What you can learn from it: The bar chart templates in

Nicole Alexandra Michaelis – Copy Meets Design

Why we love it: Here we’ve got another LinkedIn marketer taking advantage of the relative rarity of memes on the platform – once again using the format to present one of her audience’s relatable pains. But what we love most here is that Nicole posted this still from Succession shortly after the episode first aired, when it was a hot topic of conversation on social media – thereby combining relatability and topicality which, as we

Ari Murray – Budgeting Gone Wild

Why we love it: Memes are still a relatively rare sight on LinkedIn – which is why, when they’re executed well, they have a strong chance of going viral. (In fact – we recently scored more than 1.5 million impressions with one, which you can check out in Issue 6.) This meme jumps off the feed – your average LikedIn user won’t expect to see stills from reality TV shows, so it’ll stop their scroll

The Marketing Millennials – 17 Views and a Sigh

Why we love it: Here we see perhaps the silliest form of graph gag in action – the ‘single answer’ pie chart. This one works not just because it subverts our expectation that a pie chart is usually composed of multiple segments, but also because it expresses a Relatable Pain that clearly resonates with the Marketing Millennials’ audience: “I spend hours on content, only for it to flop.” Ironically, we imagine this post took minutes

Adam Hunt – From Laughs to Leads

Why we love it: We wrote it! Look closer, see – that’s Adam Hunt from White Label Comedy. (No, not Buzz Lightyear. Above that.) This was our top LinkedIn post for the month, bringing in more than 1.5 million impressions, 13k likes, 400 comments, 1.2k new followers and – most importantly – 126 new leads. What you can learn from it: Aside from “hire White Label Comedy”? Oh, OK then… Firstly, don’t be afraid to

Dave Harland – COPYFEST

Why we love it: Dave’s done it again – dropping this spoof Glastonbury festival poster packed with copywriters’ relatable truths, on the same day the real Glasto lineup was trending. Oh, and bonus points for the meta joke in “irretreivable typo”. *chef’s kiss* What you can learn from it: Keep a living document full of your audience’s relatable truths, adding to it as and when you discover new ones. Here at White Label Comedy, we

Dave Harland – Linkedin Whiners Unite

Why we love it: It’s another tight meta one-liner from The Word Man, Dave Harland. But importantly, it’s not just smart for smart’s sake – there’s a relatable truth at its core. What you can learn from it: Trim your jokes. Then trim them again. And again. Until there are almost no words left. (At which point, you may have removed too much – so check it still makes sense.)

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ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.