Why we love it:
Memes are still a relatively rare sight on LinkedIn – which is why, when they’re executed well, they have a strong chance of going viral. (In fact – we recently scored more than 1.5 million impressions with one, which you can check out in Issue 6.) This meme jumps off the feed – your average LikedIn user won’t expect to see stills from reality TV shows, so it’ll stop their scroll when they do – and it speaks very clearly to a powerful Relatable Fear / Confession held by Ari’s audience.
What you can learn from it:
We didn’t initially recognise the guy in the photo, and you don’t need to. Because the important thing here is his emotive facial expression – that middle-distance stare that screams, “I just realised I’ve made a terrible mistake”. When you’re choosing images for your BAMM memes, pick the clearest and most evocative image you can find that fits the prompt. Ask yourself “What does this image say?” and “Does it say it clearly, with no room for misinterpretation?” That way you’ll end up with stronger jokes that your entire audience is guaranteed to ‘get’.
