Why we love it:
We wrote it! Look closer, see – that’s Adam Hunt from White Label Comedy. (No, not Buzz Lightyear. Above that.) This was our top LinkedIn post for the month, bringing in more than 1.5 million impressions, 13k likes, 400 comments, 1.2k new followers and – most importantly – 126 new leads.
What you can learn from it:
Aside from “hire White Label Comedy”? Oh, OK then…
Firstly, don’t be afraid to combine joke formats in a single post. Here we’ve got a self-contained meme, PLUS a joke list in the post copy. Combining the two gave this post broader appeal than either element in isolation -with the comments highlighting that some people engaged because they found the meme most entertaining, while others related strongly to specific lines from the copy.
Secondly, join the conversations your audience is already having. What’s the hot topic of today? If you can make a witty observation about it (that your audience agrees with), you’re likely to go viral for all the right reasons.
