Why we love it:
Here we’ve got another LinkedIn marketer taking advantage of the relative rarity of memes on the platform – once again using the format to present one of her audience’s relatable pains. But what we love most here is that Nicole posted this still from Succession shortly after the episode first aired, when it was a hot topic of conversation on social media – thereby combining relatability and topicality which, as we know, is a potent recipe for engagement.
What you can learn from it:
As a comedy connoisseur, you really should be watching Succession…
But also, don’t be afraid to post memes on LinkedIn. There’s a real opportunity here at the moment, to become a standout voice by going against the outdated, so-called ‘rules’ of what’s appropriate on certain platforms (always in a brand-safe way, of course). And if you don’t see your competitors posting of-the-moment pop culture references like this? That’s all the more reason to consider it.
