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Nicole Alexandra Michaelis – Copy Meets Design

Why we love it: Here we’ve got another LinkedIn marketer taking advantage of the relative rarity of memes on the platform – once again using the format to present one of her audience’s relatable pains. But what we love most here is that Nicole posted this still from Succession shortly after the episode first aired, when it was a hot topic of conversation on social media – thereby combining relatability and topicality which, as we

Ari Murray – Budgeting Gone Wild

Why we love it: Memes are still a relatively rare sight on LinkedIn – which is why, when they’re executed well, they have a strong chance of going viral. (In fact – we recently scored more than 1.5 million impressions with one, which you can check out in Issue 6.) This meme jumps off the feed – your average LikedIn user won’t expect to see stills from reality TV shows, so it’ll stop their scroll

Flexa Careers – RIP 5-day week

Why we love it: It’s not quite a joke – but it is a creative, scrollstopping way of presenting a bold and potentially provocative statement, captioned with an engagement-driving question. Plus – the potential looming demise of the 5-day work week is something that everyone in Flexa Careers’ audience is talking about right now. What you can learn from it: What’s ‘dead’ (outdated, or soon-to-be replaced) in your niche? Consider sticking it on a gravestone

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