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Flexa Careers – RIP 5-day week

Why we love it: It’s not quite a joke – but it is a creative, scrollstopping way of presenting a bold and potentially provocative statement, captioned with an engagement-driving question. Plus – the potential looming demise of the 5-day work week is something that everyone in Flexa Careers’ audience is talking about right now. What you can learn from it: What’s ‘dead’ (outdated, or soon-to-be replaced) in your niche? Consider sticking it on a gravestone

SURREAL – Top Cereal Launch 2022

Why we love it: We’re sick of seeing bland, self-aggrandising ‘announcement posts’. Here, SURREAL found a way to show off the fact they’d won an industry award, while maintaining their trademark silliness – which ensures the achievement they want to boast about actually gets seen and engaged with, rather than totally ignored like 99% of the “I’m delighted to announce…” chaff we see on LinkedIn. What you can learn from it: When you need to – The Case of the Artificial Attorney

Why we love it: At first glance, this doesn’t look like comedy content – especially to an audience who, at this point, are very used to seeing dull AF ‘thought leadership’ posts about AI on LinkedIn. This only adds to the surprise and delight of realising this is actually a tight one-liner gag, about a pain that the audience will strongly relate to. What you can learn from it: AI is a hot topic right

Natasha Rose Griggs – Work for Free

Why we love it: It’s sassy, sarcastic and above all, it’s relatable. And on LinkedIn – the very platform where Natasha and her audience are likely receiving frequent requests to work for free, from people who will also see this post – it’s a bold attempt to re educate a misbehaving out-group. What you can learn from it: You don’t always have to write a ‘proper joke’ to convey a relatable truth. If it’s something

SURREAL – Don’t Change Your Life

Why we love it: Surreal posts a lot of delightfully silly Entertain content. But here’s a solid, seasonally topical Teach post designed to engage their LinkedIn audience AND shift a Limiting Belief that might be stopping them from considering Surreal’s products: “Making healthy lifestyle changes is incredibly hard work.” What you can learn from it: You’re already producing seasonally relevant content, thanks to BAM Monthly. But for every joke you write that references the January

Dave Harland – Social Media Trolls

Why we love it: Dave Harland, AKA The Word Man, is one of our favourite copywriters on LinkedIn. Here he’s using the ‘educational carousel post’ format that’s everywhere on the platform right now – but he’s subverting it by giving ridiculous (hilarious) advice inspired by his ideal clients’ pain points, to drive opt-ins for his email list. What you can learn from it: Make jokes about the problems you solve for your audience. For example,

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ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.