Why we love it:
Dave’s done it again – dropping this spoof Glastonbury festival poster packed with copywriters’ relatable truths, on the same day the real Glasto lineup was trending. Oh, and bonus points for the meta joke in “irretreivable typo”. *chef’s kiss*
What you can learn from it:
Keep a living document full of your audience’s relatable truths, adding to it as and when you discover new ones. Here at White Label Comedy, we create a full-on Relatability Matrix for our clients. But yours doesn’t have to be so comprehensive. Just keep a list that you can use both as a quick reference guide for filling in the blanks in your BAMM templates, AND draw from if you want to go all out on a headline piece of content like Dave’s Copyfest poster.