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SURREAL – Top Cereal Launch 2022

Why we love it: We’re sick of seeing bland, self-aggrandising ‘announcement posts’. Here, SURREAL found a way to show off the fact they’d won an industry award, while maintaining their trademark silliness – which ensures the achievement they want to boast about actually gets seen and engaged with, rather than totally ignored like 99% of the “I’m delighted to announce…” chaff we see on LinkedIn. What you can learn from it: When you need to

SURREAL – Don’t Change Your Life

Why we love it: Surreal posts a lot of delightfully silly Entertain content. But here’s a solid, seasonally topical Teach post designed to engage their LinkedIn audience AND shift a Limiting Belief that might be stopping them from considering Surreal’s products: “Making healthy lifestyle changes is incredibly hard work.” What you can learn from it: You’re already producing seasonally relevant content, thanks to BAM Monthly. But for every joke you write that references the January

elevateapp – Game On, Brainiacs

Why we love it: This is a great example of how, firstly, comedy can help your Paid Ads perform better. And secondly, that relatability trumps execution every time. Because we don’t actually love the execution here (there’s a little bit too much happening at once) but the relatable truth at its core — “I hate wasting time writing what should be a simple email” — clearly resonates with the audience. What you can learn from

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ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

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Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

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