Why we love it:
This commenter beat us to it — Monzo found a stealthy way to show off one of their app’s coolest features, in the form of a game that their audience couldn’t resist taking part in. Even better, they cultivate further engagement and brand loyalty by making sure they follow up with fun replies and retweets.
What you can learn from it:
Don’t just post your content and disappear, When your audience is engaging, you need to be around to ride the wave. Reward their engagement by liking, replying, and – if you’ve struck gold with a game or other posts that’s provoking a flood of User Generated Content like Monzo did – you want to be resharing the strongest examples.