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Monzo – Bills Pots

Why we love it: This commenter beat us to it — Monzo found a stealthy way to show off one of their app’s coolest features, in the form of a game that their audience couldn’t resist taking part in. Even better, they cultivate further engagement and brand loyalty by making sure they follow up with fun replies and retweets. What you can learn from it: Don’t just post your content and disappear, When your audience

Klarna – I Wish I’d Bought It With Klarna (2019)

Synopsis Queen of Instagram, Celeste Barber, presents a TV-style show in which she helps people with their fashion faux pas, with the knowledge that, if they’d bought it with Klarna, they’d only pay for it when they’re happy. Review First off, this is bright and shiny. Secondly, Celeste Barber is renowned for her send-ups of Instagram pictures, and this has the same tongue-in-cheek feel to it. The tagline, “I Wish I Bought It With Klarna”

Funny Finance Advert - Mint the Unemployment Game Show 2009

Mint – The Unemployment Gameshow (2009)

Personal Finance Software company Mint have taken a very different approach here. They’ve taken a controversial topic (the question over exactly who gets included in America’s “unemployment” stats) – and turned it into a funny skit that draws attention to the hypocrisy in that system. You’ll notice, it’s two minutes long – but doesn’t pitch you Mint’s product once.You keep watching – because it’s interesting, and entertaining, but also crucially – because you don’t feel

Funny Finance Tech FinTech Advert - You Make Monzo, Monzo - 2019

Monzo – You Make Monzo, Monzo (2019)

Lo and behold, yet another Ad that gets a life simply by exaggerating the benefits. But they also use another great technique: make your brand the answer (to a relatable problem). Every single scene in this Ad features a problem we can all relate to, and show’s Monzo solving it (in an exaggerated way, of course). They’ve also worked in some great visual touches that raise a smile, too – the guy in a shop

Funny FinTech Advert - Clear - Things of the Past 2019

Clear – Things Of The Past (2019)

Clear’s technology allows us to use biometric data in place of our credit cards and our ID – and their early Ads have all focused on how much hassle it is standing in line and paying for things the traditional way. Those Ads weren’t overly persuasive – mostly, I think, because they were trying to paint something most of us don’t really care about as a “huge problem” that needs to be solved. This latest

Funny Advert - Nationwide PayDay SaveDay Money Problems Maisie Adam 2019

Nationwide – PayDay SaveDay: Money Problems (2019)

“I’m a big fan of the recent stand up ads for Nationwide” says Anna Mansell. “For what is ostensibly one of the most boring products most of us have to use, at least this way, we’re reminded because it might have made us laugh, as opposed to because we’re raging about the old Halifax man ads from the 1990’s. (That said, the later ads that parodied Ghostbusters did make me smile… I mean, Ghostbusters!)” This is

Barclays – Pingit (2012)

“What do you do when a friend owes you a little bit of money? Send the boy around to see them like in this video, or ask them to use Barclays Pingit to make a secure, mobile payment”

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