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SURREAL – Don’t Change Your Life

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Why we love it:

Surreal posts a lot of delightfully silly Entertain content. But here’s a solid, seasonally topical Teach post designed to engage their LinkedIn audience AND shift a Limiting Belief that might be stopping them from considering Surreal’s products: “Making healthy lifestyle changes is incredibly hard work.”

What you can learn from it:

You’re already producing seasonally relevant content, thanks to BAM Monthly. But for every joke you write that references the January blues, the clocks changing or the stresses of Christmas and so on… consider whether that seasonal hook might also be the ideal starting point for a more substantial piece of Teach content. That’s content that helps your audience overcome one of their false beliefs — about your product, brand, industry, or even themselves — and therefore drives them towards the sale. (Hint: you get a free bonus Teach template every month, so look to those for more inspiration!)


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ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

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