The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: Aldi has perfected the art of brand beef on Twitter. The supermarket has previously been on the receiving end of legal action from rival M&S due to… erm… ‘similarities’ between some of their products – but rather than hide this skeleton in their closet, Aldi mines it for comedy content on social. (A strategy that we fully condone here at White Label Comedy, and recently embraced on behalf of our client,
Why we love it: Think about the ‘myths’ your audience might currently believe – the Objections and Limiting Beliefs that could be making them hesitant to buy your products – and consider how you can dispel those with succinct, single slide ‘lessons’. In other words, present the facts that combat your audience’s potential misconceptions. Combine a couple of these with relevant jokes from BAMM (e.g. a meme after every myth), and all of a sudden
If it’s brand interaction you’re after, then Aldi probably sell it in the middle aisle! This ‘party’ ran and ran – three weeks and thousands more tweets and replies later, they had interacted with the whole marketplace – and shown how much more fun they are than the best of the rest. Hey @Tesco, @asda, @LidlGB, @Sainsburys, @Waitrose, @IcelandFoods @MarksAndSpencer and @Morrisons. What you doing later? Fancy coming to our #Aldi30thBirthdayParty? — Aldi Stores UK
Synopsis Queen of Instagram, Celeste Barber, presents a TV-style show in which she helps people with their fashion faux pas, with the knowledge that, if they’d bought it with Klarna, they’d only pay for it when they’re happy. Review First off, this is bright and shiny. Secondly, Celeste Barber is renowned for her send-ups of Instagram pictures, and this has the same tongue-in-cheek feel to it. The tagline, “I Wish I Bought It With Klarna”
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
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