Why we love it:
Think about the ‘myths’ your audience might currently believe – the Objections and Limiting Beliefs that could be making them hesitant to buy your products – and consider how you can dispel those with succinct, single slide ‘lessons’. In other words, present the facts that combat your audience’s potential misconceptions.
Combine a couple of these with relevant jokes from BAMM (e.g. a meme after every myth), and all of a sudden you’ll have yourself a 10-slide carousel post that not only puts you in the algorithm’s good books – but also actively moves your audience close to buying from you.
What you can learn from it:
You don’t always have to write fully fledged jokes to have a chance at going viral. Timing is (almost) everything, and finding simple, brand-safe ways to insert yourself into the conversations that are already happening on social media can often deliver greater engagement than the posts you painstakingly planned months in advance. Which is why training yourself to be reactive – or hiring a reactive socials team to do it for you – is such a worthwhile investment.
