This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account.
WEEKLY SCREEN REPORT
Your screentime was up 78% last week, for an average of 26 hours a day.
— innocent drinks (@innocent) March 30, 2020
It’s 2020 and the world is lockdown due to the Covid-19 pandemic. Thankfully, Innocent Drinks have been keeping the light-hearted LOLs coming on social media.
Okay, so we can see how that could be read as sarcasm. But we’re serious. The people need comedy in these hard times, an Innocent have done an amazing job of keeping their audience laughing!
This topical joke risked feeling a little too close to home, as we’re already feeling very guilty about spending so much time on our phones. However, Innocent nailed the tone here — we’re not being chastened our patronised. This joke gives a definite sense of ‘we’re all in this together’, and over two thousand people agreed.
In fact, we’d say the observation at the core of this joke would’ve been satisfyingly funny even without the clever ’26 hours’ punchline.
You can read more in our comprehensive article where we analyse how Innocent used comedy to become officially Awesome on Social Media! There’s no doubt that they are one of the funniest brands on social media.
