Why we love it:
On the day England played France in the football World Cup, Yorkshire Tea dipped a French croissant in English tea – making a joke about ‘upsetting’ everyone, while never being at risk of offending anyone at all. Topical silliness at its absolute safest.
What you can learn from it:
Keep up-to-date with what’s going on in your audience’s world – the news, pop culture, trending topics – so that you can join the conversations they’re already having. And if you see the opportunity to do that through inoffensive, brand-adjacent banter – whether that’s text gags, memes or a silly video like this – even better.