The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
When most airlines were spending more time on the ground than in the sky, Delta posted this tweet, suggesting that a flight into the future might go down well! Using humour to demonstrate that they understand (and share) the current frustrations of their customers. Who’s with us? pic.twitter.com/oheZOFaSzY — Delta (@Delta) October 13, 2020
Sometimes a customer may complain that a product isn’t performing as it should be. There’s not always a straightforward explanation. When the opportunity arises, feel free to share your brands incredulity. It can really pay off! We can’t believe we have to say this, but please do not blow vape smoke into your Xbox Series X. — Xbox (@Xbox) November 11, 2020
Spark notes have again broken down their brand message into their joke – we make studying fun. This joke is very to their audience (computer files and Shakespeare) and they very rarely miss with any of their social humour. 📁Shakespeare plays └📁Characters └📁Communication skills └⚠️This folder is empty — SparkNotes (@SparkNotes) January 16, 2020
If there’s one thing people don’t appear to do much of before posting on social, it’s check the facts. This means that there can be fun to be had in simply posting little reminders. A little sarcasm can go a long way if you find yourself the victim of an unjust attack. This “recently” happened in 1934. You’ll be fine. https://t.co/D7e9QOPwoI — Merriam-Webster (@MerriamWebster) November 2, 2020
When Innocent post about smoothies – it’s often made-up smoothies, like this brilliantly silly fake collab with Heinz. This post alone got 532 people talking, 1200 sharing and 1600 people hit the like button – and it was only a tiny part of the campaign. Most of the comments were from people shocked and appalled by such a crazy idea – and Innocent took the time to respond to each and every one of them personally
Why is this doubly appealing? Because it’s relatable and funny. We’ve all had the ‘can Grandad not turn his camera on again’ moments during lockdown, and MERL have twisted it to make it relevant to them. The result is a lot of engagement. our first Zoom meeting is going great pic.twitter.com/0MqIg0ZCDV — The Museum of English Rural Life (@TheMERL) March 23, 2020
Paddy Power know what their customers respond to. So, when a relatable news story can be linked to a dip in a player’s form, well, it’s an open goal as far as easy engagement goes. Harry Maguire has reportedly been arrested for fighting while on holiday in Greece. Lawyers will use footage of his defending against Sevilla to argue that he has no awareness of his surroundings and couldn’t possibly react quick enough to be
Part of being relatable is, well, being relatable. And pointing out how Hamlet’s Dad is nothing more than your own Dad, only 300 years ago wearing tights? Spark Notes proving again that knowing the audience is line one, page one. The most relatable character in Hamlet is the ghost of Hamlet’s dad – Refuses to speak in front of large groups – Just wears the same thing all the time – Asks for huge favors
Innocent Smoothies bagged themselves 1100 retweets and 4,000 likes on Twitter for this relatably funny tweet. It’s got nothing to do with smoothies – but everything to do with their audience and what’s going on in their world right now. It’s 48 days until Christmas so if you start an advent calendar today you’ll finish it bang on time to start another one on December 1st. — innocent drinks (@innocent) November 7, 2020
Wondering how far you can push the double-entendres? Pop Tarts seem to have it about right – if the interaction to this tweet is anything to go by! As long as you know your audience, then you can manage the risk and reap the rewards. I like my tarts where I like my money. Right in my fanny pic.twitter.com/3WRYfFvyXO — Pop-Tarts (@PopTartsUS) February 1, 2019
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