Delta – Time Flies (2020)
When most airlines were spending more time on the ground than in the sky, Delta posted this tweet, suggesting that
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Xbox – Blowing Smoke up your Xbox (2020)
Sometimes a customer may complain that a product isn’t performing as it should be. There’s not always a straightforward explanation.
SparkNotes – Breaking Bard (2020)
Spark notes have again broken down their brand message into their joke – we make studying fun. This joke is
Innocent – Bean Drinking? (2020)
When Innocent post about smoothies – it’s often made-up smoothies, like this brilliantly silly fake collab with Heinz. This post alone
McDonald’s – Nobody Cares About Me (2020)
McDonald’s could have just put out an ‘ordinary tweet’ stating that the McRib was back in a couple of weeks.
Paddy Power – Not Sitting On Defence (2020)
Paddy Power know what their customers respond to. So, when a relatable news story can be linked to a dip
Spark Notes – Dad Jokes (2020)
Part of being relatable is, well, being relatable. And pointing out how Hamlet’s Dad is nothing more than your own
Innocent – Countdown To The Countdown (2020)
Innocent Smoothies bagged themselves 1100 retweets and 4,000 likes on Twitter for this relatably funny tweet. It’s got nothing to
Pop Tarts – Keep Your Hand On Your…Pop Tart (2019)
Wondering how far you can push the double-entendres? Pop Tarts seem to have it about right – if the interaction
Aldi – Fancy Coming To A Party? (2020)
If it’s brand interaction you’re after, then Aldi probably sell it in the middle aisle! This ‘party’ ran and ran
