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SparkNotes – Fun Ways to End a Zoom Call (2020)

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SparkNotes Twitter Highlights

This is one of our favourite recent funny tweets from SparkNotes — the study guide brand that’s massive in America and absolutely killing it on social media.

This is a fantastic example of branded topical comedy. The joke fits the usual SparkNotes style, but also presents an acutely observed comment on a topical subject many can relate to. (Namely: endless video conferencing on Zoom during the Coronavirus pandemic, and running out of interesting ways to say goodbye!)

In times like these, SparkNotes reckon we should turn to Shakespeare — presenting some choice quotes from the bard’s dialogue and an infamous stage direction. It looks like over nineteen thousand people agree (or at least, found the joke funny like we did). Want to see more fine examples of comedy in social media marketing from the SparkNotes Twitter account? We’ve compiled our favourites here.

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