This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account.
THE TWO STYLES OF VEGANUARY
• Quinoa salad
• Aubergine teriyaki
• Butternut squash soup
• Spinach and sweet potato hash
• Whole roasted cauliflower
• Roast potatoes
— innocent drinks (@innocent) January 15, 2020
As a primarily plant-based drinks brand, ‘Veganuary’ is kind of Innocent’s jam. In 2020, they chose to mark the occasion with this deliciously amusing list-based joke.
Potatoes. The punchline is that everything in the second list is potato-based. Let’s take a quick step back to see why this type of joke works so well on Twitter…
List jokes are a favourite genre among comedy writers due to their versatility and the opportunity to show off how imaginative you can be. Brands like Innocent and SparkNotes frequently post list-based jokes because their social media teams love writing them.
Aside from comedy potential, there’s a secondary benefit to posting jokes in this format. By including basic formatting such as ALL CAPS and bullet points, you can also help your text-only posts stand out on oversaturated social media feeds.
You can read more in our comprehensive article where we analyse how Innocent used comedy to become officially Awesome on Social Media! There’s no doubt that they are one of the funniest brands on social media.