Why we love it:
This is designed to appeal primarily to SparkNotes’ audience – who will clock the reference to ‘The Tell Tale Heart’ by Edgar Allen Poe. But even those who weren’t fully in-the-know found it funny – because on the face of it, it’s just a topical format with a silly, dark twist. (And yes, we know it’s technically three years old – but it’s so good, it attracts fresh engagement every December!)
What you can learn from it:
Reference Edgar Allen Poe in every post? No. Do your research to find the right level of dark humour that your audience enjoys? Probably a good idea. Use the ‘altered song lyric’ joke templates included in BAM Monthly, to easily crank out this style of gag? Absolutely.