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Why we love it: It’s a succinct one liner that speaks to what everyone is thinking. The only thing that’s missing, for us, is any specific relevance to Innocent’s audience rather than just ‘the whole world’. But that’s kind of how Innocent roll, and as a household name they can get away with it. What you can learn from it: In comedy writing, editing is everything. Even if you’ve written a joke using a Brands
Why we love it: It’s simple, it’s relatable, it’s innocent in tone. What you can learn from it: This post just goes to show that relatability is everything – and that expressing a sentiment that your audience strongly relates to, especially if you can time it perfectly (this one went out on a rainy Monday morning), can generate engagement. Even if you can’t quite muster the motivation to turn it into a joke.
When Innocent post about smoothies – it’s often made-up smoothies, like this brilliantly silly fake collab with Heinz. This post alone got 532 people talking, 1200 sharing and 1600 people hit the like button – and it was only a tiny part of the campaign. Most of the comments were from people shocked and appalled by such a crazy idea – and Innocent took the time to respond to each and every one of them personally
Innocent Smoothies bagged themselves 1100 retweets and 4,000 likes on Twitter for this relatably funny tweet. It’s got nothing to do with smoothies – but everything to do with their audience and what’s going on in their world right now. It’s 48 days until Christmas so if you start an advent calendar today you’ll finish it bang on time to start another one on December 1st. — innocent drinks (@innocent) November 7, 2020
Look, we know you come here for our Funny Ads analysis — but once in a while, we like to take a quick look at a brand we think is AWESOME ON SOCIAL MEDIA! Innocent Drinks. Makers of juices, smoothies, dairy free alternative milks, coconut water, drinks with bubbles in and something called a ‘refresher’. These are all tasty, good for you and never made from concentrate etcetera etcetera. In fact, I probably could’ve bought
This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account. JOHN LEWIS CHRISTMAS ADVERT BRAINSTORM "How about Jolly Jaws? A lovable man eating shark who just can't help eating people?" "Or Ditsy Dracula? The cute servant of darkness with a taste for blood?" "Hmm let's just go with the dragon who loves arson." #ExciteableEdgar — innocent drinks (@innocent) November 14, 2019 Brave brands make jokes on social media; the bravest
This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account. We've made a Christmas ad with Duncan from Blue. (Keira Knightley wasn't available.) pic.twitter.com/IahUEkWrsB — innocent drinks (@innocent) December 18, 2019 This perfectly pitched parody of ‘Love Actually’ is a sequel to Innocent’s other advert featuring Duncan from Blue. They say the sequel is never as good as the original. But in this case… ok, so in this case it’s
This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account. THE TWO STYLES OF VEGANUARY STYLE 1• Quinoa salad• Aubergine teriyaki• Butternut squash soup• Spinach and sweet potato hash• Whole roasted cauliflower STYLE 2• Chips• Chips• Chips• Roast potatoes• Chips — innocent drinks (@innocent) January 15, 2020 As a primarily plant-based drinks brand, ‘Veganuary’ is kind of Innocent’s jam. In 2020, they chose to mark the occasion with this deliciously
This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account. WEEKLY SCREEN REPORT Your screentime was up 78% last week, for an average of 26 hours a day. — innocent drinks (@innocent) March 30, 2020 It’s 2020 and the world is lockdown due to the Covid-19 pandemic. Thankfully, Innocent Drinks have been keeping the light-hearted LOLs coming on social media. Okay, so we can see how that could be read
This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account. HOW TO SLAY A DRAGON 1 Find a dragon2 Put paper near it3 Wait til the dragon steps on it4 Slide a glass on top5 Flip it upside down6 Realise that's for spiders7 The dragon is very cross8 Throw garlic at it9 Wait that's for vampires10 Well this is a pickle#StGeorgesDay — innocent drinks (@innocent) April 23, 2020 You won’t
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