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Sainsburys – Sainsburys vs Beyonce (2020)

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The internet finds it hilarious that Beyonce’s new collection looks like the Sainsbury’s uniform. Sainsbury’s takes control of the conversation, in impeccable style.


When fans started noticing the similarities between Beyonce’s Ivy Park collection, and the Sainbury’s uniform – the supermarket were the butt of the joke. And it could’ve ended there. But by having the balls to dive in, and with their own good humour call Beyonce out – they took ownership of that joke, and all the positive PR that comes with it.