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Aldi Stores UK – The Art of Brand Beef

Why we love it: Aldi has perfected the art of brand beef on Twitter. The supermarket has previously been on the receiving end of legal action from rival M&S due to… erm… ‘similarities’ between some of their products – but rather than hide this skeleton in their closet, Aldi mines it for comedy content on social. (A strategy that we fully condone here at White Label Comedy, and recently embraced on behalf of our client,

Aldi Stores UK – Emergency Alert Hacked

Why we love it: Think about the ‘myths’ your audience might currently believe – the Objections and Limiting Beliefs that could be making them hesitant to buy your products – and consider how you can dispel those with succinct, single slide ‘lessons’. In other words, present the facts that combat your audience’s potential misconceptions. Combine a couple of these with relevant jokes from BAMM (e.g. a meme after every myth), and all of a sudden

Aldi Stores UK – Battle of the Brands

Why we love it: There’s a longstanding feud between Aldi and M&S – largely due to Aldi’s habit of ‘borrowing’ other brands’ trademarked product ideas. But here, the tables have turned and Aldi is pulling no punches with a comedy roast-type response. (They probably won’t actually sue, but that engagement is worth its weight in gold.) What you can learn from it: Notice how Aldi’s joke is succinct – yet includes just enough contextual information

Nationwide – Voices (2020)

Synopsis Nationwide Building Society released four thirty-second ads, featuring stand up comedians doing a quick bit on the broad topic of savings. They do their joke; the audience laughs; the on-screen tagline at the end relates back to the joke, kind of. It’s neat — but will it make us put £100 in a Nationwide cash ISA? Review For us, Amir Khoshsokhan’s routine (featured) is the highlight, with Laura Smyth’s a close second. The other

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