Why we love it:
What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods?
Absolutely nothing – but it had almost all of Twitter talking, and any good social media manager would want a slice of that action. This silly Photoshop inspired by Apple’s original tweet (“things you love in ways never before possible”) makes an instant visual impression – and reflects Greggs’ audience’s Relatable Truths around loving sausage rolls (and perhaps also wishing they were 1000x bigger).
What you can learn from it:
What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods?
Absolutely nothing – but it had almost all of Twitter talking, and any good social media manager would want a slice of that action. This silly Photoshop inspired by Apple’s original tweet (“things you love in ways never before possible”) makes an instant visual impression – and reflects Greggs’ audience’s Relatable Truths around loving sausage rolls (and perhaps also wishing they were 1000x bigger).