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Yorkshire Tea – Biscuits Tier

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Why we love it:

If there are two things that are sure to provoke engagement, it’s entertainment…

And controversy.

Here, Yorkshire Tea combines the two – taking a popular meme format, making it relevant to the world of their audience (who are all about tea, biscuits and cosy, rural British life) and encouraging “arguments” in the comments.

Of course, we’re hardly talking politics or religion here – so nobody is going to genuinely argue or take offence – but biscuits ARE a subject that Yorkshire Tea’s audience has strong opinions on (as shown by the comments) making it the perfect starting point for relatable content

What you can learn from it:

See how Yorkshire Tea followed up on the original post? Once you’ve gone to the effort of creating engagement driving content – especially a gamified format like this – it would be a wasted opportunity to simply post and walk away.

Get the ball rolling by ‘playing’ the game yourself in the comment section, and reward commenters’ attention by responding playfully. In turn, the algorithm will reward you with exponentially growing reach.


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