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Why we love it: If there are two things that are sure to provoke engagement, it’s entertainment… And controversy. Here, Yorkshire Tea combines the two – taking a popular meme format, making it relevant to the world of their audience (who are all about tea, biscuits and cosy, rural British life) and encouraging “arguments” in the comments. Of course, we’re hardly talking politics or religion here – so nobody is going to genuinely argue or
Why we love it: Like the Innocent gag, this is a succinct and relatable one-liner. But unlike Innocent, Yorkshire Tea brought it into the specific world of their audience (who famously enjoy their tea with a few/many biccies). What you can learn from it: This gag could easily have been written from a Brands Against Mundanity Monthly template along the lines of “For a [X] January, stop [Y] and start [Z].” Point being: whenever you
Why we love it: When everyone on Twitter was talking about the fact that the platform’s days could be numbered (using phrases like “if it all goes wrong here, you can find me on [X]”), Yorkshire Tea joined the conversation with a meta one-liner that encapsulates the combination of silliness and cosiness they’ve become known for there. What you can learn from it: When your entire audience is talking about one thing – it pays
Every now and again, we interrupt our usual programming of Funny Ads analysis to take a quick look at a brand we think is AWESOME ON SOCIAL MEDIA! First up, it’s Yorkshire Tea — who, in their own words, had a ‘rough weekend’ on Twitter. To find out how they not only weathered the storm, but came out the other side smiling, head over to our Case Study article. But if you’re tight on time,
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
