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Tea Heaven

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Yorkshire Tea – Biscuits Tier

Why we love it: If there are two things that are sure to provoke engagement, it’s entertainment… And controversy. Here, Yorkshire Tea combines the two – taking a popular meme format, making it relevant to the world of their audience (who are all about tea, biscuits and cosy, rural British life) and encouraging “arguments” in the comments. Of course, we’re hardly talking politics or religion here – so nobody is going to genuinely argue or

Yorkshire Tea – Upsetting Everyone

Why we love it: On the day England played France in the football World Cup, Yorkshire Tea dipped a French croissant in English tea – making a joke about ‘upsetting’ everyone, while never being at risk of offending anyone at all. Topical silliness at its absolute safest. What you can learn from it: Keep up-to-date with what’s going on in your audience’s world – the news, pop culture, trending topics – so that you can

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