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Why we love it: If there are two things that are sure to provoke engagement, it’s entertainment… And controversy. Here, Yorkshire Tea combines the two – taking a popular meme format, making it relevant to the world of their audience (who are all about tea, biscuits and cosy, rural British life) and encouraging “arguments” in the comments. Of course, we’re hardly talking politics or religion here – so nobody is going to genuinely argue or
Why we love it: On the day England played France in the football World Cup, Yorkshire Tea dipped a French croissant in English tea – making a joke about ‘upsetting’ everyone, while never being at risk of offending anyone at all. Topical silliness at its absolute safest. What you can learn from it: Keep up-to-date with what’s going on in your audience’s world – the news, pop culture, trending topics – so that you can
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
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