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Paddy Power – Woke up like this

Why we love it: Paddy Power are total pros when it comes to clashing multiple topical ingredients into a single piece of comedy content. This came the morning after an Arsenal defeat AND at a time when the world was talking about Oscar winner Banshees of Inisherin (which this image is from). What you can learn from it: In Brands Against Mundanity Monthly, we give you meme formats that work perfectly well with royalty free

Paddy Power – Porn Sounds

Why we love it: Paddy Power are always quick to react with pitch-perfect gags whenever there’s breaking news that’s relevant to their audience of sports lovers. In this case, when “porn sounds” were heard in the studio during the BBC’s FA Cup broadcast… What you can learn from it: Reactive content is the Holy Grail of social – but not many brands have the in-house resource (read: team of funny brains with lightning fast typing

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