Why we love it:
This is a great example of taking UGC (User Generated Content) and elevating it into branded content. It’s a solid gag from one of Craghoppers’ customers – and the fact they’ve shared it on their feed (twice!) shows they’re not too proud to laugh at themselves.
What you can learn from it:
If you’re lucky enough to have customers posting playful observations about your brand, share them. Dropping a screenshot onto an appropriate background is a quick and easy way to make it feel like slick branded content. Just remember to give credit and ask permission.