Why we love it:
Runna is a new brand on our radar, thanks to this ‘meme dump’ Instagram carousel timed to coincide with the London marathon. After all, why tell one topical brand-safe joke when you can tell five?
What you can learn from it:
The algorithm favours carousel posts at the moment – so you’ll likely get more engagement on posts in this format than videos or single images. But it can be hard to know how to fill them out. Well – Brands Against Mundanity Monthly helps you write an endless stream of jokes, so try grouping them into ‘sets’ (i.e. 3+ jokes that feel like they play in a similar territory, either in terms
of topicality or your audience’s relatable truths) and posting them together.
