Why we love it:
Alright, so technically it’s an ad – and it’s more of a witty strapline than a joke – but this one successfully stopped our scroll. Why? Because we needed a beat to mentally unpack that strapline: “Cheaper than a flight to Barbados”. It’s undeniably true, it tapped into a pain we felt in the moment (“I’m in cold, wet England and I wish I was on holiday”) and the connotation is that, like a Barbados holiday, this drink will rejuvenate us.
What you can learn from it:
Adverts and social posts don’t have to list your products’ features, or even their benefits. You’re much more likely to catch your ideal customers’ attention if you surprise them with a joke – then let their curiosity lead them to learn more about the specifics of your product.
