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Dave Harland – Copywriting vs. AI

Why we love it: Copywriter Dave Harland loves poking fun at the self-proclaimed thought leaders and trend-hoppers of LinkedIn. And his audience loves him for doing it. This carousel post is a solid satire of the unfortunately still current trend of posting AI tips. Not only is it entertaining, it also positions AI writing tools (and those who espouse their benefits) as laughably inferior to Dave’s own services. What you can learn from it: Consider

Ari Murray – Budgeting Gone Wild

Why we love it: Memes are still a relatively rare sight on LinkedIn – which is why, when they’re executed well, they have a strong chance of going viral. (In fact – we recently scored more than 1.5 million impressions with one, which you can check out in Issue 6.) This meme jumps off the feed – your average LikedIn user won’t expect to see stills from reality TV shows, so it’ll stop their scroll

The Marketing Millennials – 17 Views and a Sigh

Why we love it: Here we see perhaps the silliest form of graph gag in action – the ‘single answer’ pie chart. This one works not just because it subverts our expectation that a pie chart is usually composed of multiple segments, but also because it expresses a Relatable Pain that clearly resonates with the Marketing Millennials’ audience: “I spend hours on content, only for it to flop.” Ironically, we imagine this post took minutes

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