Why we love it:
In this recurring meme series, LEGO have found a way to showcase their products in the context of genuinely funny content – which has far more chance of going viral than straight-up product photos ever would.
What you can learn from it:
The reason this meme works isn’t because “everyone likes LEGO”. It’s because it’s expressing a Relatable Truth. As long as you prioritise relatability, you too can create memes that feature your stuff without compromising the comedy.
Try following the image prompts included with the BAMM meme templates to create an original image that fits the brief and features a product you’d like to promote. Like subtle product placement in TV shows, it needn’t be the focal point – you could even just pop the product on a shelf in the background. That way, you still get to share your Instagram shopping link – but the post has a genuine shot at organic reach.