The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: Jacks Flight Club have paired one of their audience’s Relatable Truths (we’d call it a Small Joy, if you want to get specific) with the oft-used image of Robert Downey Jr looking relieved. It’s not complicated. At all. And yet it’s highly effective. What you can learn from it: The reason this one flew *ahem* is that 12,000 people strongly related to having had (or wishing they could have) the feeling
Why we love it: The air travel industry has a strong track record when it comes to comedy on social media, spearheaded by RyanAir – so it’s great to see Jacks Flight Club getting in on the action. This one’s not so much a joke as a pithily expressed relatable truth – but you can expect to see their memes in a future Swipe File! What you can learn from it: Sometimes all it takes
Why we love it: Posted the day after Spain were knocked out of the World Cup by unlikely victors, Morocco, it made sense for Ryanair to stick them on the plane home. Combined with the seasonal (Christmas) topicality of the popular ‘elf on the shelf’ meme, this one is working on a couple of different levels. What you can learn from it: We give you fresh, original joke formats every month. But don’t be afraid
Why we love it: Ryanair are posting comedy across all platforms – but we love how they’ve adapted their content for each. They’ve developed a unique lo-fi branded design format for memes on Instagram which – when paired with an observation that’s genuinely relatable for their audience – consistently delivers great engagement for them. What you can learn from it: You can add your branding to your memes. Just make sure it doesn’t get in
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
