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Ryanair – From Ariel to Air Travel

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Why we love it:

In contrast to the other meme from RyanAir we’ve looked at in this issue, this one capitalises on a trending topic (the Little Mermaid remake, and the negative audience response to CGI Flounder).

What you can learn from it:

The “before X / after X” meme format is an easy and versatile one that any brand can use – either to entertain your audience by highlighting a Relatable Truth (as in the example), to subtly shift an audience belief and start moving them further along the buyer’s journey, or to directly showcase the positive impact of using your product/service. Just make sure you’re clear on which of those three objectives you’re trying to achieve, and bear it in mind as you create your meme. (Whether or not you do so via the medium of cartoon fish is entirely up to you.)


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