The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: In contrast to the other meme from RyanAir we’ve looked at in this issue, this one capitalises on a trending topic (the Little Mermaid remake, and the negative audience response to CGI Flounder). What you can learn from it: The “before X / after X” meme format is an easy and versatile one that any brand can use – either to entertain your audience by highlighting a Relatable Truth (as in
Why we love it: The RyanAir team know that memes highlighting their audience’s Relatable Truths around holidays and flying (in this case an unexpected Small Joy) will always resonate with their audience more strongly than attempts to directly showcase the specific benefits of their offering in meme form (e.g. “When you realise you can fly to Majorca for less than £20”). And of course, by reminding the audience of the Small Joys they may have
Why we love it: Ryanair are great at jumping on board a trending topic – and spinning it around so that their take on it fits perfectly into the Ryanair world. Here, they’ve taken the meme that arose from Finland’s Eurovision entry (“cha cha cha”) and connected the dots between the lyrics, and a relatable pain (something Ryanair’s audience love to hate). What you can learn from it: With the right treatment, you can make
Why we love it: Jacks Flight Club have paired one of their audience’s Relatable Truths (we’d call it a Small Joy, if you want to get specific) with the oft-used image of Robert Downey Jr looking relieved. It’s not complicated. At all. And yet it’s highly effective. What you can learn from it: The reason this one flew *ahem* is that 12,000 people strongly related to having had (or wishing they could have) the feeling
Why we love it: This is comedy content creation at its laziest – letting your audience write the jokes for you. Here, Alexa UK have found funny UGC (User Generated Content) out in the wild, that speaks to one of their audience’s Relatable Truths (“My kids interact with Alexa in unexpected ways”). All that remained was to give it the minimumeffort ‘screenshot on a branded background’ treatment, and they had a solid post that ended
Why we love it: When we write and edit jokes, we obsess over the ‘leap’ we’re asking an audience to make. If the link between setup and punchline is too straightforward, i.e. only a small leap, there’s no surprise and the joke won’t be funny. But if the leap is too big, most of your audience won’t get the joke. Here, RyanAir created just enough distance for the audience to leap from the setup (an
Why we love it: The air travel industry has a strong track record when it comes to comedy on social media, spearheaded by RyanAir – so it’s great to see Jacks Flight Club getting in on the action. This one’s not so much a joke as a pithily expressed relatable truth – but you can expect to see their memes in a future Swipe File! What you can learn from it: Sometimes all it takes
When most airlines were spending more time on the ground than in the sky, Delta posted this tweet, suggesting that a flight into the future might go down well! Using humour to demonstrate that they understand (and share) the current frustrations of their customers. Who’s with us? pic.twitter.com/oheZOFaSzY — Delta (@Delta) October 13, 2020
Synopsis A diverse range of people tell us why Kapten is their choice of taxi app. They’re all voting with their buttocks by sitting in the car — get it? Review Unless you’re the kind of person who’ll giggle at the word ‘buttocks’ (in which case, we can’t help you), this doesn’t particularly qualify as a funny ad. However, we thought it was worth taking a quick look to highlight how important it is to
Synopsis Lastminute.com’s spoof “medical” advert – that pitches their “Holiopathy” pills as an antidote to lethargy and tiredness Review Pro tip: making us laugh takes more than just taking “thing A” and pretending it’s “thing B”. Nice to see Lastminute.com trying their hand at humour – but this one’s unlikely to raise much more than a gentle chuckle. Entry Submitted By Adam Hunt, Creative Director, White Label Comedy
Join our mailing list and access our swipe file of awesome social posts you can model for your brand or business today.
Join over 500+ brands and content creators who use humour to captivate their audience thanks to our monthly delivery of 31 viral joke templates.
Discover the proven ‘4×4’ blueprint that skyrockets social media growth in any market.
Hire our A-list comedy writers to craft viral content that builds an engaged audience of ideal customers for your personal brand, start-up, or SME.
If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
