Why we love it:
Posted the day after Spain were knocked out of the World Cup by unlikely victors, Morocco, it made sense for Ryanair to stick them on the plane home. Combined with the seasonal (Christmas) topicality of the popular ‘elf on the shelf’ meme, this one is working on a couple of different levels.
What you can learn from it:
We give you fresh, original joke formats every month. But don’t be afraid to throw some established formats (for example a topical or trending meme) into the mix too – especially if you can find a way to spin it into a joke that only your brand (or at least, a brand in your space) could make.