Why we love it:
The air travel industry has a strong track record when it comes to comedy on social media, spearheaded by RyanAir – so it’s great to see Jacks Flight Club getting in on the action. This one’s not so much a joke as a pithily expressed relatable truth – but you can expect to see their memes in a future Swipe File!
What you can learn from it:
Sometimes all it takes is a sentiment that your audience strongly relates to, succinctly stated, and presented on a simple brand-relevant background. And when you mix pure relatability posts like this in with the out-and-out comedy content you make using BAMM, your engagement is sure to… ahem… take off.