Why we love it:
We caught this one just after it was posted, so it hadn’t yet done huge numbers at time of screenshotting – but anyone who has posted from a business page on LinkedIn knows even this is pretty good going. And we knew our audience of social media marketers (i.e. you) would love this – because it’s SO painfully close to home.
What you can learn from it:
If you want to win on LinkedIn, take note of the three key things this post did well: it’s topical (posted just before Christmas); it’s relatable (hitting not one but six of their audience’s real-life daily pains); it’s visually engaging (on a platform that’s so often full of visually bereft text-only content).