Why we love it:
Fray Bentos have taken something they’re normally criticised for – having tins that some people struggle to get into – and had fun with it. This parody of an airline safety information card teaching us how not to open our tins landed safely at its destination.
What you can learn from it:
They say “don’t feed the trolls” – but sometimes it’s the best thing to do. If there’s one thing everyone already believes about your brand or business – don’t bury your head in the sand, instead lean into it, and you might find the audience leans in with you.