
John West Salmon – Bear Fight (2000)
Another favourite of White Label Comedy’s own Dan Sweryt: “The John Smith’s salmon ad where the guy fights the bear for the fish. Unexpected and made me laugh out loud multiple times.” Made in the year 2000 – the faux Attenborough documentary went down well, making it an instant classic. This commercial featured in our round-up of the 50 funniest adverts of all time. It also made Campaign’s “Funniest Ad of All Time” list, back in 2008: