Synopsis
The League makes the case for using their dating app by depicting a woman introducing her parents to her new boyfriend — an actual trash can.
Review
This ad’s look and simple execution suggest a relatively low production budget. We bang on about it a lot, but it’s true — when you haven’t got the cash to produce something look shiny, a funny top line concept and script are the most cost-effective ways to make your content memorable.
This thirty-second sketch is essentially one joke, nicely timed, with a couple of little escalations. Most importantly, it conveys the brand message in a clear way that’s not just memorable; it’s impossible to misunderstand. “Guys on other dating sites are trash — stop settling, and join The League!”
The whispered final line is a nice kicker that pushes this into genuine ‘Funny Ad’ territory for us. Nice work!
Entry Submitted By
White Label Comedy
This advert made it into our list of the 50 best commercials ever.
