“In my view, music gives comedy repeatability” says Trevor Rudge. “Parody music brings instant familiarity. Add an everyday situation (in this instance, burly workmen dreaming of their tea), with a bit of close quarter choreography and this is the result. “We hope it’s chips, it’s chips” has been a personal earworm ever since.”
This commercial featured in our round-up of the 50 funniest adverts of all time.