The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.

McDonald’s UK – Ball Pit (2020)

Share This


This ad follows a coffee-drinker’s ill-fated visit to a hipster coffee shop.

She’s on the phone, and initially fails to notice the bizarre things going on around her. Having realised she has paid an excessive amount for her coffee, she starts to take in her surroundings — she’s just helped fund the cafe’s ridiculous excesses. A live Dj set, massages, swinging egg chairs and a ball pit are all available for patrons to enjoy (or endure) while they drink their coffees and try to get on with some work.

The problem is clearly portrayed. The solution? McCafe — no frills coffee at a reasonable price.


Taking a pop at your competitors is always a risky business. You can come off looking petty, or alienate a demographic. But when it’s done with a liberal dash of well-meaning humour, you end up with an ad that stands out.

McDonald’s knows its audience. Coffee snobs are never going to visit a McCafe anyway, so this ad doesn’t need to appeal to them. It appeals to the people who are in a rush, don’t want to pay through the nose for coffee, and aren’t interested in having an Instagrammable ‘experience’.

We enjoyed the wealth of visual gags. Together, they create a comedic world that feels layered and ‘complete’.

The condescending barista’s awkward dance is a highlight, and hammers home the brand message through its stark contrast to the no nonsense approach of their McDonald’s counterpart. The ‘no children’ sign on the ball pit is a nice touch that rewards repeat viewing.

Whether you’re a McCafe regular or a £5.30 flat white connoisseur, we reckon you’ll get a laugh out of this one. You’ll certainly be left in no doubt what the McCafe brand is all about.

Entry Submitted By


Join our mailing list and access our swipe file of awesome social posts you can model for your brand or business today.

Join over 500+ brands and content creators who use humour to captivate their audience thanks to our monthly delivery of 31 viral joke templates.

Discover the proven ‘4×4’ blueprint that skyrockets social media growth in any market.

Hire our A-list comedy writers to craft viral content that builds an engaged audience of ideal customers for your personal brand, start-up, or SME.

ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.