Budweiser and Uber team up for a Super Bowl Ad that brings back a catchphrase some love, and others love to hate, updates it for 2020, and delivers a firm message on drink driving that just happens to help line Uber’s pockets if people listen.
When I heard Budweiser were bringing the “Whassup” catchphrase back – I was ready to hate on it. Actually – this is brilliant. The perfect update for these always-connected smarthome times. And a great collaboration with Uber. Imagine it’ll be like marmite though.
Entry Submitted By
Adam Hunt, Creative Director, White Label Comedy