The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.

Old Spice – The Way Thick Hair Was (2020)

Share This


The latest instalment in Old Spice’s long line of funny adverts plays on nostalgia even more than most, in a not-so-subtle hint to men whose hair isn’t as thick as it was in the rose-tinted days of their youth…


This ad hits the balance between keeping us entertained, and ensuring we’re abundantly aware of what’s being sold and what its USPs are. But then, we’d expect nothing less from masters of advertising, Wieden + Kennedy (check out their Nike brand film, ‘Nothing Beats a Londoner’, for more comedy goodness).

If we were feeling greedy, we’d ask for a few more jokes — but only because the ones we’ve been given are so good. As always, layering visual gags with funny dialogue will give an ad energy, and broadens its appeal. The people who laugh at a shampoo range emerging from molten cheese may not be the same people who laugh at the self-aware stilted delivery of, “Wow. That is rich, thick looking hair.”

Factor in the on-screen text gags and satisfyingly dumb musical motifs, and it’s a rich, thick looking tick from us. We only wish we’d been invited in on the action. Hit us up next time, yeah?


Join our mailing list and access our swipe file of awesome social posts you can model for your brand or business today.

Join over 500+ brands and content creators who use humour to captivate their audience thanks to our monthly delivery of 31 viral joke templates.

Discover the proven ‘4×4’ blueprint that skyrockets social media growth in any market.

Hire our A-list comedy writers to craft viral content that builds an engaged audience of ideal customers for your personal brand, start-up, or SME.

ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.